Digital Marketing - 1 Self-Directed Hour

Digital Marketing - 1 Self-Directed Hour

28.25

1 Self-Directed Hour

Thanks to digital marketing, practitioners are having to change how they think about how they influence customers. They have control over what is said in their offices but when people connect to each other over the Internet and social media, they lose direct control over what is being said or done. The new challenge is how to have influence and presence from a distance. This course describes the various methods that practitioners can use to be active and stand out in the digital age of marketing including the use of social media, blogs, review management and search engine optimization.

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