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PROGRAM AT A GLANCE
Overcoming Patient Objections
Mark Hinton, RO
Today, it is challenging to capture patients due to social media combined with ‘influencers,’ friends and co-workers that influence your patients to purchase at box stores and internet sites. In this course, attendees will learn how to develop best practices dialogs to overcome the four typical patient roadblocks or pushbacks. This course will highlight how to ask better questions, getting to why the patient will gain an advantage or reduced risk, collaborating while leading towards an agreement, instead of over-explaining and hoping for an agreement, which will improve the chances of overcoming typical patient roadblocks.
College of Opticians of Ontario Activity ID 4534 | 1 PG Hour

Proven Strategies that Increase Optical Capture and Revenue
Mark Hinton, RO
Discover how to effectively increase capture in your optical. Examine non-threatening dialog that engages patient attention and interest. Discover new ways to communicate between the clinic and the optical and capture more eyeglass purchases. Learn why images are important, learn peer-proven tried-and-winning ways to multiple sunglass purchases and discover purchase philosophies that will invite patients back to buy additional eyewear and add significant revenue.
College of Opticians of Ontario Activity ID 4535 | 1 PG Hour

The Lacrimal System
Lynn Lawrence, CPOT, ABOC, COA
This course will discuss the flow of tears through the lacrimal system and will cover the impact of the lacrimal system on vision, contact lens wear and overall eye health. Factors that impact proper tear health (environmental, health, medications, etc.) and factors that influence dry eyes and lacrimal obstruction will also be reviewed.
College of Opticians of Ontario Activity ID 4496 | 1 EG/CL Hour
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‍*Program and speakers are subject to change without notice
*Some hours may be pending approval from the College of Opticians of Ontario

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