Cole Currie

BA

Cole Currie is the Business Development Manager at Marketing4ECPs, a leading marketing agency dedicated exclusively to helping independent optometrists grow their practices. With 7+ years in performance marketing, he builds data-driven patient acquisition systems that convert advertising spend into measurable revenue growth. After earning his degree in English Literature from the University of Toronto and a content strategy certification from Humber College, Cole has worked with practices ranging from start-ups to multi-location powerhouses. He combines strategic content planning, performance analytics and compelling storytelling across digital channels to help practices compete against corporate chains. Cole has guided hundreds of practice owners through proven marketing frameworks that eliminate wasteful spending and focus exclusively on high-ROI tactics. He brings a deep understanding of both the business side of optometry and patient behaviour. Cole's passion lies in connecting exceptional practices with great patients through smart marketing strategy - and he's excited to share what's working in today's competitive digital landscape.