Kate Virzi is a passionate marketer with over 15 years of experience in sales and advertising. In her current role as Director of Sales and Client Services at Marketing4ECPs, she leads the team to focus on strategic solutions to drive revenue for eye care practices across North America. With a passion for human connection and strategic relationship building, Kate has built her career helping clients grow their businesses through value-driven tactics and authentic engagement. Her expertise spans across patient acquisition, brand development and strategic growth, with a focus on delivering measurable results. As a lifelong learner, Kate is committed to both personal and professional development, always seeking new ways to grow while helping other do the same. Whether she's guiding a team, leading a workshop or educating, her goal is to create meaningful connections with those around her.