

Yvette Waddell MBA (UNSW) is the CEO of Brien Holden Vision Institute, a position that she has held since July 2018. She was previously the Institute's Chief Operating Officer under the late Professor Brien Holden. Yvette's signature career achievement is her tireless advocacy for myopia awareness and promotion of the global endeavours to reduce its prevalence. Since its inception, she has been the steward of the International Myopia Institute, the leading global consortium of experts dedicated to counter myopia through scientific consensus. Under her guidance, Brien Holden Vision Institute created "Myopia Awareness Week" in 2018. Through a broad collaboration with Review of Myopia Management, Myopia Awareness Week has since evolved into an annual global effort to promote a greater understanding of childhood myopia as a treatable disease. Today, Yvette plays a collaborative role in the Global Myopia Awareness Coalition, working with industry to teach parents about myopia and help them take action. Yvette's work in the field of myopia goes beyond advocacy. From a commercial standpoint, Yvette worked with early industry movers to support their successful paths to CE claims for myopia control contact lenses. Under her leadership, Brien Holden Vision Institute technology is now incorporated in multiple contemporary myopia management solutions, with many more to follow within the next decade.